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Traffic Secrets: How to Convert Traffic into Traffic You Own
Understand different online traffic types
In online business, traffic is everything.
If you can’t get people to your website, you can’t make money.
This is the first problem to solve.
This is where most businesses fail or bleed too much money to get that traffic.
This requires the most amount of energy and brainstorming to come up with an effective strategy.
There are three types of traffic. Each has its benefits.
Traffic you control
When you have a new website or product page, you start from scratch.
You have to pay for ads to Google, Facebook, or other platforms to direct traffic to your page.
You control where this traffic goes from your advertisement.
But every time you want this traffic, you have to spend a lot of money.
And you are dependent on a platform to get the traffic.
Traffic you earn
When you go to a podcast as a guest or publish an article in your friend’s blog, you get noticed by potential clients or customers.
They search for you online and find your profile or webpage.
You have not bought this traffic, nor do you own it.
You earned them through word of mouth, reputation, interviews, or blog posts.
Traffic you own
There is another kind of traffic where you can send direct messages to clients without being dependent on a platform.
You can hit send through a messenger, email, or an app.
You don’t have to spend any money to send your message.
The clients trust you, read your message or email regularly, and purchase your product without hesitation.
This is the traffic you own. This is the holy grail of all traffic.
Conclusion
Opportunities are unlimited once you own your traffic.
Once you have your traffic, you can earn roughly $1 per person per month from that list.
Our goal is to convert all traffic into traffic we own, keep nurturing that list, and build deeper connections with those people.
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