Email Marketing: Disrupt-Intrigue-Click Structure

When you collect the email of your potential customers, you get access to them 24/7.

Everyone checks their email. Not everyone checks their social media all the time. This is a golden opportunity that can not be taken lightly.

You effectively cut the middle man to get to your client. Businesses spend lots of money on social media platforms to get customers onto their websites.

You can do the same with emails.

If you structure your email properly and get the copy to a decent standard, you can increase your website traffic gradually. Let's look at the structure for a sales email:

Disrupt

The email headline has to be disruptive enough to get the open.

So the email headline has to be well-researched and enticing, a boring headline won’t fly with the readers, but the headline can not be misleading.

If you promise something in the headline and show something else in the email, your email will be marked as spam by the reader.

Intrigue

Once the reader opens the email, the first couple of paragraphs have to be intriguing.

You have to hold the attention of the reader, if the reader is bored, they won't continue reading. If the first couple of paragraphs are not coherent with the promises of the headline, they won’t read further.

Click

After building enough intrigue about your product, you provide the link to your website for the reader to see the product.

The value of the product has to be promised to the reader, but the product can not be revealed. If the product is revealed, the reader has no reason to click the link to visit your website.

Conclusion

This structure can work for both short and long emails.

You send a lift email following this structure. You can also send a long sales email following this structure. The copy of the email has to be succinct and to the point to utilize the structure and get the results.