Copywriting 101: How to Work With Sales Funnels

Suppose you are dipping your toes into copywriting. In that case, you have to understand the sales funnel and how to take a customer from different stages of awareness into purchasing your products or services.

Without understanding funnels, copywriting will get you nowhere. You will get sporadic results and inconsistent responses from your target market.

A business has to make sure it is spending time and money in a focused way to get maximum results. The marketing strategy has to lead the way.

Think about your target market and write your strategy and then you start working on funnels for your customers.

What is a sales funnel

A sales funnel is a term used to capture and describe the experience that potential customers go through, from prospecting to purchase. A sales funnel consists of several steps. The steps vary with each company’s sales model.

Types of sales funnel

There are three types of sales funnels. You knowingly or unknowingly go through these funnels all the time. It can be online through social media or in shopping malls.

1. Lead Magnet

This is a funnel for client acquisition. You will be given something free of charge in exchange for your contact information. The freebie can be a free e-book. This can also be a webinar. Marketing people have been using quiz as a lead magnet for the last few years.

One thing to note here is at the end of these freebies, there will be an offer to sell something.

It does not make sense from a marketing perspective to end the engagement without an offer to sell something. They can then make some money back to recover the cost of marketing.

2. Low ticket funnels

This is a funnel that does not cost a lot of money. Things that you can look at and be sold on because the offer is really good. They don’t need too much convincing, although this is a general rule.

I see a lot of good sales copy on low-ticket items. Examples of these funnels are book funnels where they only charge you the shipping cost. This is a strategy of Russell Brunson.

Another example of this funnel is the mini-course funnel which costs twenty-five to fifty dollars range.

Physical products are another example of a low-ticket funnel. Supplements are sold in this way. You buy the first bottle of supplements cheap and then you buy the more expensive stuff.

3. High ticket funnels

The best example of a high-ticket funnel is investment advice. The investment newsletters for the share market are sold in the range of five hundred dollars to five thousand dollars. Another example is virtual events.

Another expensive high-ticket funnel is the application funnel. This is a funnel where customers apply to be included in an exclusive group.

This can be a golf club, business club, or masterclasses. It can be hard to get into and that’s what makes it more desirable.

Getting out of the consumer mindset

I am not an impulsive buyer. I am more like a window shopper. I like to see what is out there in the market, be it the physical or online market.

I realized gradually that I was getting hooked by sales pitches. That’s how I got interested in sales and marketing.

I like the study of the psychology of consumers and thought I could learn something from that.

Unhooking myself from the consumer mindset allowed me to look up and see the persuasion techniques. And it means I could learn something about it and use it in my endeavors.