5 Secrets of Your Target Customer

You are developing a product or service for your target customers.

You left no stone unturned to design the product or service in multiple pricing tiers to cast a wide net to get as many customers as possible.

You have spent months developing the marketing campaign. You have worked with agencies, copywriters, and marketing consultants to create an effective strategy.

After all these works, your product had a dismal performance in the market.

When you soul-search what went wrong, you need to ask yourself if you knew enough about your target customers.

Did you try enough to find out about their secrets?

Any customer will have five crucial secrets you need to know to develop any product for them.

Pains and Fears

What are their pain points? What are they afraid of most?

What keeps them up at night?

If you know the answer to these questions, you can come up with the best product and selling will be easy.

We buy products to ease our pain and fears or to look good in others’ eyes.

Objections

What are their biggest objections to the existing products and services in the market?

What do they dislike about them most?

If you know this, you can solve them in a simple solution and make a fortune out of it.

Desires

You know their pain and objection.

But what do they want? Do they know what they want?

Customers at times don’t know what they want. We did not know we wanted Facebook or email.

If they don’t know what they want, it is your job to come up with something that satisfies their desires.

Firm Beliefs

What are their firm beliefs that can not be challenged?

This is important when you develop the advertisement campaign.

If you say something in the advertisement that challenges their firm beliefs, they won’t trust you.

It is like saying to a trump supporter that Democrats are not that bad. That will be the end of their relationship with you.

Shakable Beliefs

Do they have any beliefs that they want to believe otherwise?

A good example of this is some people believe they can’t get rich from the share market.

They want to believe the opposite. But they don’t have any proof to believe that people can get rich from the share market.

If you provide proof, they will believe you.

Conclusion

The most amount of time needs to be spent on finding the answer to these questions.

Only when you are confident that you know the answers to these questions, you can start designing the product or service for the customers.

Research well and you are ninety percent ahead of the game in the marketplace.